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Mobile ordering app — 2024

Sunright Tea

A mobile ordering app bringing ordering, rewards and brand news for a beloved boba shop into one hub.

Sunright Tea Studio app screens from login to checkoutSunright final wireframes and key takeaways
Project
Sunright Tea Studio — boba tea chain
Role
UX Designer
Timeline
2024
Team
Self-initiated project
Tools
Figma

The challenge

Despite its popularity, Sunright Tea had no mobile app. Customers relied on third-party ordering with no access to rewards, collabs or points — a fragmented experience that risked sales, loyalty and retention.

Approach

  1. 01

    Research

    Surveys, market research, competitive analysis (Starbucks, 7-Eleven, Kung Fu Tea, Tastea) and usability testing. Dutch Bros saw a 6.9% lift in same-store sales after launching mobile ordering.

  2. 02

    Pain points

    Reviews of drink apps flagged hidden prices, no way back to home while logging in, and apps that forget your usual store.

  3. 03

    Brand alignment

    Referenced Sunright's palette, patterns, UX writing, iconography and in-store kiosk so the app feels familiar.

  4. 04

    Design

    Low-fi wireframes to final UI: home with reorder, rewards and double points, store locator, drink customisation for ice and milk, cart and checkout.

Outcomes

  • One hub for ordering, rewards and brand news
  • One-tap reorder of your recent drink and saved store
  • Built for a bubble tea market projected to reach $3.39B by 2027